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Your website is the digital face of your business.
If you’re interested in making a good impression, you need to have a well-designed site that creates a positive experience for target buyers — the better their experience, the higher the likelihood of them buying from you.
This is why almost all online businesses invest in good web design. Also, unlike designing a brick-and-mortar location, the basics of web design are faster and cheaper to implement.
So, how do you make sure your website design is a cut above the rest, especially if you’re just starting an online business and still unsure about how to plan your site?
In this post, we’ll be sharing with you all our favorite web design strategies to help you pick up your online traffic and turn passive visitors into paying customers.
Let’s jump right into it!
1. Use compelling calls to action.
Every money-making website is sprinkled with calls to action in different areas of the page. We’re sure you’ve also heard before to keep the attention to your calls to action, and this is really good advice.
However, it can be easy to miss the point of the advice, especially if all you’re trying to do is to make your calls to action more visible. It takes more than that to generate conversions these days.
A good CTA must be attractive or better yet, irresistible. Yes, you need to dress up your CTA like it’s about to be crowned the next prom queen.
Jokes aside, we’re sure you get our point. Use power words, good color schemes, highly-clickable buttons, and clever images to entice people to do what you want. And make sure your CTAs tell them exactly what you want them to do, whether it’s to buy a product, listen to your latest podcast, or get weekly blog updates in the form of an email newsletter.
2. Less is more.
Don’t fill your pages with clutter.
Every area is precious real estate that must be used with a clear and definite purpose, so whatever you don’t need, you remove. Plus, a more neat-looking website lets people’s eyes wander more seamlessly, which also gives your CTAs a chance to shine.
Also, strategic use of white space can really add a wow-factor to your site.
It’s a valuable strategy to remember. Pair up any of the profitable business ideas of today with a clean and thoughtfully-designed website — and a high-converting marketing strategy — and you’re bound to bring in truckloads of sales.
3. Use or design images that make a statement.
Pictures have the ability to convey a lot more information than just boring blocks of text. For this reason, it’s good to choose or create images that can persuade people to do what you want them to.
What do we mean by this?
For example, if you’re just starting your career as a freelancer and you’re using your website to attract new clients, you’ll need to utilize images that convince people you’re worth giving a shot.
If you’re a web developer, place images of sites you’ve designed in a kind of collage-form so you can showcase more of your work while saving space.
Online users appreciate it more when a lot of what they need to see is conveniently arranged and resized for easier viewing.
Also, don’t be sloppy when designing your images. If you don’t have extensive experience in graphic design, opt to use online photo-editing tools instead, such as Canva, to create professional-looking images.
4. Make navigation fast and easy.
Attention spans are getting shorter. If you understand this, then you know how important it is to help users find the information they need or complete a transaction as fast as possible.
If you’ve ever shopped on Amazon (which we’re sure you have), you’ll notice that they’ve designed their product navigation by categories that start from something broad and slowly getting more specific.
All this can be done just from hovering over the ‘Departments’ menu option, which means people won’t have to be redirected to pages where they’d have to select again a more specific category they’d like to view.
There are plenty of other ways to boost an e-commerce store’s ROI, but good site navigation should also be considered a top strategy to use when designing an online store website.
Even if you’re not running an e-commerce business, keep navigation simple and stress-free. User experience is and always will be an important aspect of web design, so don’t forget to focus on what the customers need and not just what your business needs.
5. Optimize for mobile devices.
Just take a look at these statistics:
- 57% of users admit they won’t recommend businesses with a poorly-designed mobile site (Source)
- 88% of consumers who make a search for a local business through their mobile device will call or visit the brick-and-mortar location within 24 hours (Source)
- It’s estimated that spending on mobile search in the US will reach $28.25 billion in 2019. (Source)
Tie all this information together and you’ll get a clearer picture of just how important mobile-optimization is.
So many people make searches about businesses or products from a mobile device, so if you’re not making sure your website looks good for mobile users, then you’re likely discouraging potential buyers and even damaging your reputation as a brand.
Furthermore, if you’re including SEO in your strategy, you’d be crazy not to make your site mobile-friendly, especially since Google has recently announced their algorithm updates regarding mobile-first indexing.
Yes, Google will rank your site higher up the search results pages if you’re site’s designed for mobile users. They even have an online tool that helps website owners check their site’s ‘mobile-friendliness’ with the Mobile-Friendly Test.
Of course, for your site to be highly effective in getting ranked in search engines, you’ll need to pair up your mobile-optimized site with other best practices such as using long-tail keywords, optimizing your page speed, and using proper internal-linking.
Using the best design strategies on your website is guaranteed to improve your sales, leads, and the online population’s view of your brand. Having a good website is closely tied to good personal branding, after all.
So, now that you know what the best practices are in designing a high-converting website, all that’s left is to put all this valuable knowledge into good use. That means it’s time to take action.
Go over your website now and see where you can start implementing the strategies we’ve shared. If you don’t have a website yet, then this gives you plenty of opportunities to start creating a kick-ass site from scratch while following the best practices.