Music streaming services become the most convenient way for giving access of millions of songs to the music lover. Regarding usage and popularity, these services are doing better compared to conventional platforms.
Pandora becomes one of the well-known music streaming services. It provides the users with varieties kind of radio stations. All of them can be customized for suiting the personal taste of the users. Playlist algorithm of Pandora can get feedback in real-time for giving more enjoyable and personalized listening experience. Let us know a few useful ways for taking the benefits of Pandora for a business:
Detect the Kind of Ad which is Needed to Run –
Marketers can run banner ads, audio ads and video spots by using Pandora platform.
By using audio ads, you can convey your messages to the audience between the movies or songs. This kind of engagement is divided into two types such as platform-specific audio and audio everywhere. Both types of ads are possible to run on the Internet, smartphone, tablet and others. Audio everywhere is cost-effective and easiest.
Video advertisements should be as short as possible. It should make sure that the user can enjoy the short advertisement and get better understanding what the business is offering. Video should be in attractive and dynamic format to show the value of certain product. Ensure that the video is creative and funny.
Banner ads can be shown while the users browse the service on screen. They can look these promotions on the interface directly. The banners include attractive images of the promotions or product. It makes users checking the services and converts them into buyers.
Realize the Target Audience
It is important to target the appropriate audience for any kind of online marketing. It prevents wasting budgeted money for ads. Near about 80 million Pandora users are there so it is important to reduce the target audience. It helps preventing the ads from being lost in the crowd.